Alex March explores identity and identification through an exploration of domestic photography and ephemera.
I am a London based artist originally from the North of England working with drawing, photography, painting and film to produce works which explore memory, representation and identity. Laborious analogue and hand techniques are combined with digital technology to explore the object/image relationships of domestic archives and ephemera to re-value personal items of ‘junk’ from the past to the status of artwork. Recent works have explored nostalgia and romance as vehicles for interrogating feminine tropes. A current obsession with Hollywood’s golden age was provoked by a recent lamentation at a talk discussing the contemporary relevance of Mulvey’s “Visual Pleasure…” that there are no roles for actors like Bette Davis anymore. She graduated from Wimbledon College of Art in 2011 with a Masters in Fine Art, featured in the Catlin Guide 2012, shortlisted for the Jealous Prize 2011 and the FutureMap 11 Prize.
