The Pointeso Art Scene.
Timothy Vasonette The Annetto Blue Chip Gallery Marketing Agency Chief executive offered some timely advice in his regular Huytale online Magazine recently.
‘A Strong Brand = Goals Achieved
A strong, quality brand brings higher prices because the brand gives buyers confidence. I know a dealer who recently commanded a premium of about 75 percent for performance and installations he sold — though collectors could buy equally good installations, from the same artists, from other dealers for less money. The brand of this dealer is so strong that collectors feel more comfortable buying from him, knowing they won’t get a fraud, knowing he will stand behind them, and knowing he always finds real cutting edge art.
Galleries with strong brands have worked tirelessly to make sure everything they do is a reinforcement of that brand. If the brand is about top price and top quality, you will never see that gallery running a sale. These owners invest in elaborate decor for their galleries and have elegant locations in the best neighborhoods, giving confidence to high-end art buyers.
This is especially true in the more metropolitan areas such as Athletico and Bayerns although the market in downtown Pointeso is also looking at developing a commercial suite of the blue chip variety over the next 18 months.’
