Artists working with Museums
I was intrigued to see a number of recent FB and twitter posts marketing multiple-choice options for the public to select what museum an artist should work with. The Connect 10 vote is a social media campaign for people to select their favourite project and venue to take place in the UK for Culture 24, Museums at Night (http://www.culture24.org.uk//places-to-go/museums-at-night). I am happy to see new collaborations between the artist and the institution, although I do question how the artists were selected in the first place? I must have missed this one, although there are a few high profile artists, which doesn’t surprise me such as Rankin, Spencer Tunick and Grayson Perry.
I am pleased to see performance artist Jessica Voorsanger in the mix and my vote goes to her working with Haworth Art Gallery in Accrington (http://www.culture24.org.uk/places-to-go/museums-at-night/art461885-Connect10-Vote-Jessica-Voorsanger). It does feel like slowly but surely institutions are seeing the benefits of working with performance artists although it feels a long time coming. This seems silly really considering the unique way live art can reach diverse audiences and immediately engages people. I have been researching creative marketing campaigns as I feel it is an area I want to use in raising the profile of my project. Would ACE really put the money behind a marketing campaign for an independent artists project? It does feel like if your not working with large institutions marketing is a luxury few artists can afford. On a lighter note I have been designing a cake to give out to potential partners, that combines a Manchester Eccles cake with a Finnish Karelian pastry.
