Instagram’s algorithm has gradually updated their media platform e.g. video, attracting a range of viewers/creators – used to be videos uploaded to your profile (1 minute long), but now you have Reels (15 seconds long clip) and IGTV (1 hour long video). I like this aspect to Instagram it allows for tasters of artwork/behind the scenes. See below, I have only ever uploaded videos below a minute as they work well to show snippets of my work.
Gagosian have used IGTV’s and created multiple series for their viewers of artists work/conversations while providing all information you need about the conversation and attachments to find artists work elsewhere, see below.
