Hashtags essentially group together conversations or content around a certain topic, making it easy for people to find content that interests them.
Hashtags can be used on just about any social media platform, but they’re most popular on Twitter and Instagram. There are many helpful guides on line regarding there effective use such as theartsdevelopmentcompany.org.uk
I have discovered there are online generator tools where you can describe your art work and hashtags are produced for you to copy and paste!
As well as being an excellent marketing tool, hashtags can in themselves be an artistic tool to convey meaning but could also highlight irony and humour, as well as political messages.
(https://www.vice.com/en/article/xg8d97/on-instagram-artists-are-creating-a-shareable-language-of-protest)
