I recently visited Tate Modern to see the Hilma af Klint and Piet Mondrian exhibition. Using YouTube I can watch videos and listen to audio to gain insight and opinion about the show. Tate also uses the platform to create interest in their own exhibitions as well to educate. I can look at other exhibitions from all over the world easily and research information about the art world. Uploading films of my own practice, I could gain followers and it is free to use. Artistic processes from online tutorials as in the example below, is easy and often useful. Louise Fletcher for example has created a large following (52.7K subscribers) with her online tutorials which leads them to her paid-for membership group Art Tribe and her own exhibitions.
YouTube had 2.6Billion users last year which is an incredible potential audience and although not every artist wants to engage with it, this platform could enable me to grow my audience if I used it regularly to post about my work and processes using short films.
