Grudgingly, I’m impressed how Sol are promoting their beer around the city centre of Brighton. They have paid for the refitting of security shutters for small shops. An expensive item for desperate shops with dwindling turnovers. The Sol logo is now at street level around the fun n’ booze zone, presumably without the need for planning permission. More significantly it will appear in the background of student group photo’s, hen night shots, pissed up portraits and lots of flickr and facebook updates. Cunning. Now their advert has weedled its way on to the Artist Talking blog site.
