This year I have been officially sent on the marketing and promotional trail for Rogue Artists’ Studios, more specifically in the last few months gearing up for this years Open Studios. It is a huge task, but one I am really enjoying. It has given me the opportunity to get to know the work of all the resident artists (yep… all 90 of them) as I have researched everyone’s practice for the #90days90artists campaign. In the last three months, everyday one of Rogue’s artists have been showcased on Twitter and Facebook, leading to loads more followers, likers and shares. Before this, I only knew the work of the artists on my floor (there are three floors in total) and even then I was a bit sketchy. I always felt that was a shame, as I knew there was some real talent at Rogue.
I had always felt that my studio group needed an injection of energy in its social media. I wanted the world to know about what we are doing as we busy ourselves in this working textile mill at the back of Piccadilly Station in central Manchester. It is true to say, we are an ambitious bunch, showing regularly both nationally and internationally and we deserve the promotion.
As an ongoing thread, alongside the #90days90artists campaign I have been notifying Rogue’s followers of the exhibitions, publications, art fairs and blogs the artists based there are in. People can now keep up-to-date with the goings-on here.
Now, instead of being frustrated that things I am doing don’t get publicity though my studio network – other than through my own personal ones, I am happy that not only myself, but other artists are benefiting from having Rogue’s social media platforms firmly established.
Have you noticed an increased presence of Rogue on social media networks? See you at the Open Studios this weekend?
(The opening party is this Friday 19th September 6-9pm, Saturday 20th and Sunday 21st 12-5pm, by appointment Monday 22nd – Sunday 28th 12-5pm).
