Promoting via Instagram
The abundantartist.com describes Instagram as specifically designed for visual media. Perfectly square photos and bite-sized text, which is why I use it. However, I rarely use Hashtags, as it is copying #charactersinlengthanditsreallydifficulttofathom. See what I did there!
An Instagram business account costs nothing unless you decide to run ads. However, according to www.business.com, it can have a less than personal feel which I feel defeats the object in my case. Social media is about engagement and making connections, and a business profile may make followers less inclined to engage with you.
If you have 10k+ followers on your Instagram page, you can add a direct link to your story, allowing viewers to swipe up directly to your website. If you have less than 10k followers, the only place you can add a clickable link is in your profile.
You cannot copy/paste from an Instagram post using your smartphone, so I would need to take screenshots of the information, making the task more complicated.
Tagging a post, e.g. @kayparker639, is another way to create a link to a person or business.
Hashtagging (#glass) (#windart) is more useful on Instagram as it puts you into the feed of more viewers interested in that subject.
