Self promotion via Facebook , back it up with an easy to find Website.
Facebook allows for an enormous amount of text and a wide variety of images. It is against Facebook’s Terms of Service to have a personal profile for a business. Business profiles have the benefit of ads, which you need to promote your business. Your personal Facebook profile is still required and acts as Admin on your Business page. However, it may be best to create an “administrative” Facebook personal account, so you can always access the account.
Artists use a selection of social media platforms, but ultimately most have websites. I attended Claire Sargent’s Exhibition at Artspace in Woodbridge. I searched for a website and could not find it, which was frustrating. I eventually found it through Artspace which also provided her Instagram account.
Websites allow the viewer to give their full attention to the artists work. Social media platforms are busy and competitive. I feel that an artist must constantly keep up with the ever-changing algorithms to get seen and this is time consuming.
