Continued from last post…..
In the U.S. the group broadly identified as the creative class, appear to constitute 30% of the workforce according to Richard Florida, but skilled labor is not the defining element in this discussion. Rather, it is the conscious pursuit of perfection, fueled by creative passion, and personal satisfaction in work undertaken that brings artistry into play, so artists will be treated as a specific niche within the “creative class.” He suggests that they are emerging as the dominant force in the economy and can already be spotted by their impact in shaping regional economies. Sustainable economic growth flows where they thrive because they will search to find communities that inspire them, and for places clinging to old models the opposite is true because businesses will sniff out the creativity they need in order to innovate. Small and midsized businesses need the group that Florida denotes as the “creative class” in his book The Rise of the Creative Class to provide the creative services that used to be provided by in-house staff in the corporate model. But it is not only businesses which need what these creative individuals have to offer.
The concept of [radical] inclusion extends this to include creative classes overlooked in Florida’s analysis.
[Radical] Inclusion is when Attention is paid ONLY to inclusion…. SoulFood Tradition guides the way in making all feel valued and welcomed.
This discussion is distinguished from previous work exploring the creative class and low cash customers by embracing traditionally low cash communities and recognizing the value of intangible assets (creativity and attention).
