Progress through planned obsolescence
The book I ordered through the library has arrived. The Waste Makers by Vance Packard. Even though I am fully occupied by long lists of preparations for the exhibition I couldn’t resist a quick look at the book. It’s very pertinent – ahead of its time in many ways, he gives the following definitions:
Obsolescence of Junction: in this situation an existing product becomes outmoded when a product is introduced that performs the function better
Obsolescence of quality: Here, when it is planned, a product breaks down or wears out at a given time, usually not too distant.
Obsolescence of desirability: in this situation a product which is still sound in terms of quality or performance becomes ‘worn out’ in our minds because a styling or other change makes it less desirable (1).
These things are familiar to anyone with an awareness of consumerism.
I think a fair amount of it will be familiar given the contemporary writings and debates on sustainability / industrial design but it will be important to remember the time and context in which is was written – 1960’s America.
1. Vance Packard The Waste Makers(London, Longmans 1960) p. 55
