The uncertain relationship between the fine and applied arts is considered in the original model of the department store. Unique artworks and commissions displayed alongside mass produced commercial and domestic goods, and an importance given to the spatial design and curation of products.
The following body of work explores this relationship, referencing ideas around the artwork as product, the viewer as consumer and the mass produced item as an object with bespoke value.
Drawing parallels between the gallery and the retail environment, the installation reflects the notion of the showroom as a space in which products are displayed and curated. Artworks reflect commonplace consumer items in their presentation, fabricated through methods that are associated with commercial mass production.
Using the gradient as a process required in any medium to reproduce or create an image, the developed artworks act as samples to demonstrate the unique characteristics and possibilities that can be achieved through different mediums.
