Just submitted my proposal for Emerge: Leeds New Work Festival of performance and live art the deadline was really short so didn’t get a chance to post this on my blog. I have proposed to use the structure of The Evente, and tailor the piece to be more site specific by making reference to the towns they are twinned with such as Braşov in Romania, Stockholm, Sweden and St Mary, Jamaica. As I like my work to engage with accidental audiences I thought the perfect site for the work would be in a shopping centre. I have been online researching events that happen in shopping centres and there are many:
Movie played in store
Luxury make-over
Cupcake launch
Meet the expert & get advice
Wine/Food tasting
Meet a famous person
Get a signed personalised bottle, to and from
Make your own flag
Royal footmen meeters & greeters
*Link in brand and location of shop of featured product. Chosen charity mentioned within promotion.
The most odd event I found was for Fendi who had commissioned an artwork which involved the craftsman creating an installation in Harrods shop window, nothing new in that. Although during the process the craftsman will have his heart rate monitored which will then trigger and operate a sewing machine creating another piece of work. Quote:
Each stitch will literally come from the heart…
Someone pass me the bucket
Brilliant promotion or brilliant artwork, can it really be both? I don’t like artwork that has a specific message it really irritates me as I just feel it is too contrived and designed. A good artwork for me is a multi layered thing with many meanings & readings. If I wanted my work to be ‘on message’ I would have worked in advertising.
Please follow this link for more info about Fendi Fatto A Mano: Artwork for the future: http://www.harrods.com/GlobalPages/EventArticle.as…
