I don’t want to come across as a mega feminist because I’m not and as much as I can see all of this in the beauty industry at the same time I still want the flawless skin, would love a Prada handbag and envy the beautiful models too.
I don’t want my work to be a serious assault on the fashion world but more of a subversion of imagery to change the audiences perception of the original. Although I think some of my collages have a slightly more serious feel, I also think that some are a tongue in cheek look at the fashion industry.
I like to rearrange images, the fashion and celebrity world often takes itself very seriously and I want to make it a bit more lighthearted. Many of the ideas used in photoshoots are utterly ridiculous but taken extremely seriously by the industry and by appropriating the imagery to make a new scene and put a bit of that ridiculousness back.
