I had my first visit to Frieze yesterday, and it lived both up, and down, to my expectations. I could never get there on previous occasions, either being away or too tied up with other things, and I wanted to see for myself why so many people are so vocally either for or against. Even before I had arrived I knew one thing: it is too good an opportunity to see work by artists from galleries elsewhere in the world. The cynics must be terribly rich to be able to pop off to Lisbon or Vienna to see the work.
Nevertheless, in support of those that view these events as something of a circus is this: I noticed a that a guy manning one of the stands was noticeably bemused and more than a tad pissed off. Everyone was walking straight past, barely giving the work a glance. The work on show is ‘Great White Hope’ (Pasquale Pennacchio & Marisa Argentato), an almost completely stripped-out shop, empty shelves, bare walls and harsh fluorescent lights, a single copy of Playboy. As far as the crowds were concerned it was an unbuilt display – nothing to see. What exquisite irony. The guy on the stand should have been delighted for having the most successful work in the show. If you see him, give him a hug.