I will be discussing my posts and reasoning for the Artstation Instagram takeover to promote our Congruous Exhibition in Feb 2021.
I did some research for the Professional Practice 2 module in regards to the best time to post on Instagram to get the highest reach out our your posts. I found that in general, Wednesday and Friday afternoons seemed to be the time when the highest proportion of people were using Instagram. However, after checking my own follower Instagram use, I found that the time where I had the most engagement from my posts was on Monday’s, then Tuesday’s followed by Wednesday’s. Although when I looked into this it only increased by one or two on those days. For this reason I chose Wednesday as my ArtStation Instagram takeover day for the Congruous exhibition.
Images of Global Instagram engagement hours and a screenshot of my own insights from my Instagram account.
I chose to post the following:
0900 (First Post)
Post in Instagram Feed
Post images in order, and press the double square button on the right-hand side so that they are shown in their original dimensions rather than as a square.
Also please tag me in the actual image @elginthwaitesart (press the three dots on the upper right hand side and tag me)
“Hey! Elgin Thwaites @elginthwaitesart from @uosfineart here and today I’ll be taking over @theartstation Instagram! Today is all about my work for the Congruous exhibition.
Swipe to see images of my work Transcend the Cube (2021)
You can currently see the work virtually on the Artstation’s website. It’s great that we can show our work there so go and give it some love!
Transcend the Cube is an immersive painting that moves up the stairwell in my house – as close as I can get to a white wall at the minute! It’s interesting to be exploring new ways of making while at home during lockdown. I have worked on a written mural in the past but I’ve never made something like this. It’s super exciting and I can’t wait to see how my work progresses from here.
(Please post the hashtags as a comment rather than in the original post)
#CongruousExhibiton #L6DegreeUOS #ElginThwaitesArt #ImmersivePainting #TheArtStation #TranscendtheCube
1100 (second post)
Post in Instagram Feed
Post images in order, and press the double square button on the right-hand side so that they are shown in their original dimensions rather than as a square.
Elgin Thwaites @elginthwaitesart here again, here to tell you about our film that we’ve made of our collective home for the Congruous exhibition. @ellaart__ worked hard on editing the film and we are so proud of how it turned out!
You can view it on the Artstation’s website and prepare to be immersed in an exciting virtual tour of our work made during this third lockdown in the UK.
Check out the Artstation’s Stories to learn more about my influences and how working from home is going!
That’s all from me, stay safe and watch out for more takeovers this week by other artists exhibiting in the Congruous exhibition!”
(Please post the hashtags as a comment rather than in the original post)
#CongruousExhibiton #L6DegreeUOS #ElginThwaitesArt #ImmersivePainting #TheArtStation #TranscendtheCube
1300 Instagram Stories Posts
Post on Instagram Stories First story
Post GIF from Artstation website as a video on the stories and write the following at the bottom (only what is in quotes).
Tag me
“ @elginthwaitesart “ Insert hashtag
“ #CongruousExhibition “
Second story
Post video blooper I have attached of my dog sneezing. Text at the bottom
“Adjusting to making work at home is a change for us all!”
Third story
Text at the bottom
“I am influenced by @studioolarfureliasson” Image
Fourth Story
“Also influenced by @elizabethpowerart”
Fifth Story
“Check out my other paintings!” Insert tag @elginthwaitesart
Final story
“Thanks for following along!”
Tag me @elginthwaitesart
27/05/2021 – On reflection, i did get a few new followers from posting at this time, and i believe it was the right thing to do. I would continue to check my follower engagement on my Instagram in the future when i look to post things like this, to ensure maximum reach. I really enjoyed making this and i feel that the inclusion of the video of my dog sneezing, although not ‘professional’, it allows followers an insight into your practice, how people work and how Covid has forced us to work in new ways which, certainly I, would have not considered before.
