Expanding on the potential use of Squarespace as a platform for my own website, I investigated further the different templates and designs available from them.
According to artbusiness.com “The mantra for a successful art or artist website has been and continues to be “Keep it fast, simple, easy and organized.” Navigation and content must be clear, concise, and straightforward in order to attract visitors in the first place and keep them on the site once they get there”
If we look at David Hockney’s website, we are immediately captivated by a bright engaging artwork on the front page. The artists name is clear, and the menus at the top make it easy to navigate.
If you click on the Works section, it is easy to find the particular style of work you are interested in, and each section is again subdivided into projects.
The menu bar is easy to find, the content is arranged systematically and a simple plain background highlights the works really well. The pictures are high resolution enabling the viewer to see details clearly.
Obviously, David Hockney being who he is does not require an option to shop on his website, but this is an addition I could have on my own page in order to list any works that are for sale to potential new fans 😊
