Tea’s Instagram is full of communication. She uses the comment section as a way to build a direct line of communication to artist and viewer – public display of interaction making her account more personal/involved.
Sophie Tea Instagram
Active online presence – replies to DMs. Social media makes this easier, see below I have had contacted a few times where she has always responded welcomely – feel drawn to supporting her journey.
Stories – she uses stories daily to keep her followers up to date about works in progress of work/studios, chats and opening shows.
Due to COVID galleries haven’t been able to exhibit exhibitions. The Tate created a virtual tour very quickly in the pandemic – April 2020, including discussions, images and films of artworks. Using YouTube they displayed their virtual exhibition of Andy Warhol’s artwork – allowing all viewers to have an insight.
This gave a quick but in-depth overview and was potentially more successful than the actual exhibition in terms of facts, history and knowledge of Warhol which may be missed when looking around the space/artwork.
It worked well on the Tate website as it was fairly easy to use/navigate/find – Tate provides further information/link to the virtual tour/dates about when they exhibition will commence – everything you want/need to know.
Tate: Andy Warhol – Virtual Exhibition
Instagram’s algorithm has gradually updated their media platform e.g. video, attracting a range of viewers/creators – used to be videos uploaded to your profile (1 minute long), but now you have Reels (15 seconds long clip) and IGTV (1 hour long video). I like this aspect to Instagram it allows for tasters of artwork/behind the scenes. See below, I have only ever uploaded videos below a minute as they work well to show snippets of my work.
Ella Lockwood Instagram
Gagosian have used IGTV’s and created multiple series for their viewers of artists work/conversations while providing all information you need about the conversation and attachments to find artists work elsewhere, see below.
Gagosian Instagram
