For my first blog I am to analyse Empty Easel’s website. It’s an unappealing, monochrome and masculine opening page on laptop, doesn’t feel like there is a target audience. This possible works to encourage all sexes/ages to become an artist. See below, it’s confusing and an overload of information for beginner artist.
But functional as there’s everything to know – different painting tutorials with text, images and videos to follow. Good visual communication for the audience rather than just pages of text to read, see below. Means no discussion with audience.
- No Instagram – missing out on an engaging audience.
However, appears less complicated on phone screen but is a long front page/too much scrolling. I wouldn’t use it as there’s too many separate areas to access.
Band breaks up page/zone’s in attention – a good place to start on page for beginners to learn the basics e.g. painting lessons.
