Too many hashtags can be “annoying” (Newberry, 2020) and ruin your business’ Instagram – “11 hashtags is a good number to start with” (Newberry, 2020). Niche hashtags work better than popular ones.
Once an artist is well known – Cindy Sherman – there’s no need to use hashtags to create an audience as she already has one/minimal text – doesn’t give much to the audience.
Tate – they use them wisely, only use one or two words when they want extra promotion to a specific moment in time/work. See below.
I have begun to include # throughout in the text of my own Instagram posts rather than all at the end – our group Interim exhibition Congruous. Makes text/post more appealing.
Even this local artist I follow below has never used Instagram hashtags even from the start – you can gather followers, likes etc without hashtags.
