Instagram has grown to become more about appearance – businesses having a colourful/aesthetically pleasing profiles, focus can be more on profile appearance than posts.
3 images/row Instagram posts is popular, see artist Juno Calypso below, it gives the viewers the more aspect of the main work e.g. behind the scenes/extras/another angle, like supporting work to invite the viewers to see more of the artist/work. However, “you run the risk of annoying your audience by spamming their feed with three very similar images at once.” (Basler, 2020).
I have started this approach to my art page, see below, creating grouped posts to suggest a series of works e.g. 6 print posts appear as one series of work, almost separating my Instagram as the black and white posts are another series, including detailed images (behind the scenes, me and work and different angles of prints).
Consistency is key in Gagosian/Tate gallery with posts but not appearance – title, description provides everything the viewer needs to know about the artwork as well as specific hashtags to attract others. See below, due to COVID Gagosian posts 3 artworks a day to keep viewers updated with artworks/comments which would usually be done in the gallery. Keeps viewers interested is reflected in interactions.
