I really enjoy stories – “is a great way to ensure your most important posts (like a new product announcement) have a better chance of reaching your followers.” (Saraco, 2020) – I used stories to upload new posts or any works in progress, see below, an insight to what I was working on in uni or making at home.
Stories act as a behind the scenes for followers as well/promotion, like artist Sophie Tea uses to show the process of her artwork. It builds attention and interest to her Instagram and art.
Gagosian gallery below have used their stories to promote new artists work/IGTV’s/interviews/works in progress all in the space of a few stories. It’s engaging in a way online gallery’s aren’t. There isn’t lots of scrolling to find what you’re after, stories are quick but capturing and take you to what you want to see straight away. They draw your attention in to the artist’s profile/post.
