As part of my Professional Practice Two module, I will be trying to gain a better understanding of social media platforms and trying to understand how they function to promote artists work.
I would also like to look at whether social media and digital technology play a part in the problems we have with the climate emergency.
For example when I first heard about NFT’’s I thought they were a great idea, even considering that I may look to promote my practice this way.
I didn’t realise that they use so much energy to keep them running.
This has created a discussion and has become quite controversial.
Famous auction house Christie’s sold the first NFT in October 2020,
it hit headlines with an NFT by Beeple’s, Everydays: the First 5000 Days when it sold for $69 million in March 2021.
Mike Winkelmann, Everydays: the First 5000 Days, 2021, 21,069 x 21,069 pixels
The Art Station has cancelled its plans to give a platform for
NFT’s because of the backlash from people that thinks it is environmentally unethical.
Calma, J. (2021). The climate controversy swirling around NFTs.
My practice focuses on the ephemeral, being mindful about the environment with the materials I choose. This is something I am very interested in to explore so I can have a better understanding about my future practise and what direction it should take,
keeping in mind the importance of sustainable art and processes.
Understanding social media and the technical elements of it will help to give deeper knowledge to my professional practise as it is being brought more and more to my attention the cost to the environment, using social media and digital resources.
