I am going to look at analytics and see how I can make my posts more successful on my Instagram account. Firstly I need to understand what they are.
Analytics: Its the analysis of data and statistics
It is understanding the performance and account overall.
The five most important Instagram metrics to track are:
- Follower Growth
- Audience Demographics
- Website Clicks
- Reach
- Engagement Rate
(Falcon.io, 2018)
Instagram metrics are individual statistics, and Instagram analytics help you interpret the statistics and see patterns in them. Your follower count is a metric statistic, while follower growth rate is an analytic statistic.
This is a view of my Instagram account:
Now if I follow the instructions of how to find this analytic information I should be able to get a better idea of what is happening to my stats…
I have followed the instructions of how to see me stats, to click the ‘insights’ link in my account. But there is not this link, looking further into this it looks like I need to be set up as a business or a creator to look at my stats as I have a personal account at the moment…
What kind of accounts are there?
- Personal account
- Business Account (best for retailers, local businesses, brands, organizations and service providers).
- Creator Account (best for public figures, content producers, artists and influencers).
So it looks like a creator account would be the best kind of account for me. I will try and convert my personal account into this.
Reasons to switch to a creator account:
I have switched to a creator account, now I can look at the ‘insights’ of my instagram account.
References:
Falcon.io. (2018). Instagram Analytics Explained: 5 Metrics You Need to Understand. https://www.falcon.io/insights-hub/topics/social-media-strategy/instagram-analytics-metrics-and-insights/#:~:text=1%20Go%20to%20your%20profile%20by%20tapping%20your
