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Are Reels useful for an artist exposure? 
I have recently used Reels on Instagram more than regular to analyse the amount of new following it could provide and compared it to the other art accounts + how it works in their regard.
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In one of the latest posts I shared on my platform, I tried to focus on what was popular at that moment, music-wise. Why? Because songs that are popular at the moment will more likely end up on more people’s algorithms.

(post found at https://www.plannthat.com/get-more-views-on-reels/)
The song that I used was Heads Will Roll, which is a song that has recently blew up again because of the movie Fresh (possible to be seen on Disney+). It worked in my way as the video reached many views, the bad thing is the quality of my video, which ended up with not getting as many likes and followings as I would expected. (On a side note: the reels are always art related )

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What are other artists doing so it works for them? 

Of course there is a factor of a blow up, which means that one of the reels they made, made it onto many people’s reels page. It happened because they used the right timing, sound and engaging content. The other reason is the use of a popular technique (when we are talking about art in particular). This technique is not original and repeated, but its still something that is engaging for the audience more, than the other content.
One of those is the technique of squeegie used to create figures out of blobs of paint being spread down the canvas. It is the most recent one, but artists that use this technique have quite a lot of following as its a satisfying technique to watch (even for myself).


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One of the things that make me personally follow an Instagram account is the way the feed looks. Of course, the content or the theme of the account is really important, but many percent of the audience tends to like the aesthetically pleasing ones more than the other.
Of course there are accounts with high following based on the creators popularity not only on the platform: actors, athletes, writers etc… but the accounts that gained their popularity on instagram tend to work on the aesthetics more.
An example is this post from Helene (found at  https://heleneinbetween.com/2017/03/create-instagram-theme.html )

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A good example of a great aesthetics is the account of czech artist Kašpar Matouš, whose instagram I recently started following based on his feed that is constructed of an amazing collection of original work.

What I believe is successful about his account is the way all of his paintings are displayed in the same way with a similar colour palette. It is hard to achieve this on my art account as my work is very diverse colour and size wise. That is something I will have to work on as I really aim to advertise my work through social media.

WHAT CAN YOU YOUR FEED (Instagram) GIVE YOU
one of the things is support by various brands. The feed looks good for their account, which is why they want their stuff to be a part of it. I have experienced it myself as I also took some time in highschool to have a nice and neat feed. That led to accounts reaching to me to have their stuff mentioned on my feed etc.
It can then continue towards working on Instagram as a regular jon.


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