Fine art ba (hons)
I was very pleased with the finished result, the advertisements worked well on the white background and degree shows space I had.
Because of the consumer concept I wanted to show within this piece, I found it worked well with the other works that surrounded it.
The last thing to do was to burn television adverts from the 1950’s to now onto a DVD, which would complete the piece through the visor of the helmet.
I also feel that it supports the sculpture in a more visual way, for the viewer, to make his or her own interpretation of the finished piece.
After a conversation with my lecturer, I stated that I felt this idea might have come from Eduardo Paolozzi’s huge Robot sculpture, but I was not concious of it when I started the project.
The hands were cast and recycled from my first year sculpture module, which were spray-painted silver and screwed to the robot.
I thought I could incorporate objects into the hands of the robot, so one hand was holding an electronic cigarette and the other, a crushed can of Pepsi, which linked to my Pepsi logo piece.
Consumer-Bot
Once the Robot was painted white, I decided to paint the helmet, hands and feet silver. I wanted to break the logos up a bit around the body of the robot.
So I was ready to start placing the advertisements onto the robot, which were cut out of the original packaging.
I thought about formula 1 drivers, with their decorated jump suits of brands and logos for sponsorship.
It felt important to me to try not to over do it with the decoration, because I didn’t want it to look too much to the viewer.
This I felt will give them a kind of wall power, as they would look interesting spread out on a white background.
Whilst using these objects as art, I also, following the Oxo piece I did, I made a giant Rizzla packet to display with the Rizzla prints.
The giant Rizzla was printed A1 and then re-constructed using cardboard. I chose green because to me, this felt like the most iconic of all the Rizzla, because most people who use them, always seem to have green Rizzla.
This I found inspiring myself as an artist, and to follow in the footsteps of the masters of Pop art, I decided that I would do my own series of packaging or objects that appealed to me.
This is where I started to think about iconic packaging, and started to look at different packets, but opened up and laid flat.
The Rizzla packets influenced me to work with, because of the design and different colours they came in.
Also I thought about scanning them and printing them on a larger scale.