Swan Vesta Project.
When thinking about the different directions I could go, from my concept of consumer culture and media. I wanted to work with a piece of packaging that most would recognise upon viewing. The packaging of Swan filter tips struck me as a great advertisement to work with.
My thought process from this point, was to make my own advertisement of the original product. To subvert it and make it into my own interpretation, I wanted to not only use the packaging, but to use the actually product (filter tips) themselves.
