Sally Jubb was raised in Edinburgh where she studied and is currently based. Portraiture is her main interest alongside editorial and fashion photography. She is fascinated by sub-cultures and uses images to explore communities or individuals that are often misunderstood or overlooked. Brought up by an American mother, the photographer’s curiosity about her own heritage is a source of inspiration for the empathetic series ‘Once Upon a Time in the West’.
‘Once Upon a Time in the West’ explores the hyper-reality of a sub-culture of cowboys from Glasgow, Scotland who are obsessed with Hollywood’s interpretation of the mythical American West. They indulge their imagination with carefree enthusiasm, their constructed identity permitting them the opportunity to escape the mundanity and troubles of the everyday. The individuals photographed seek to capture the spirit of the West through memorabilia and costume, emulating a lifestyle that has been of interest to them since childhood. These images are evidence that the dream can liberate us from the conventional without undermining reality.
