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8th April 2014

Does the idea need to be executed in order to transfer the message?

After sitting through the talk and having a tutorial with both Charlie and Mark, I have been thinking about how I can display my work to best communicate the messages and aims that I want my audience to receive.

We discussed my ideas, and I generally received positive feedback, however one thing which both of them agreed on was the fact that my ideas are often over-complicated, and provide the audience with too much information that leaves little room for their own interpretation.

To resolve this, I started to consider the posibility of not creating the end product, but rather to display the Idea through sketches and an installation of the materials which would be required to make it.

I have learnt about other artists who have used this approach before, such as Jean Claude and Chiristo, who would display their ideas to their audience, and would sell the illustrations in order to raise money for the end product to be funded.

This approach is interesting, as it also looks at what is more important, the finished piece, or the concept behind the work.

At this moment, I am tempted to use this, where even though I shall loose certain aspects of the current idea, such as audience participation, I feel as though it could be a way for me to restrict how much information I am handing over to my audience. One question which I have to ask myself though is – Am I brave enough to attempt such a thing?

Being somebody who enjoys the creative process, and being hands-on with materials, I feel as though I will have to push myself out of my comfort zone if I am to persuewith it, but it will hopefully result in my work being less direct and informing, but may make it more suggestive.

As I often rely on my peers to help me explore and develop my ideas, I am going to rally a few of them to discuss their views on this matter.

Another alternative to how I had initially envisioned my work, is to consider the context in which the work shall be positioned. For instance, displaying the piece outdoors might work better than in a clinical gallery space. My reason for considering this is due to how I believe that others are more willing to engage with something when it is outdoors, and already exposed to the elements.

I also like the idea of how it would be created from waste materials and packaging, which is often associated with litter, which is an obviousissue within our outdoor environments.


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