Venue
Transition Gallery
Starts
Saturday, July 30, 2011
Ends
Sunday, August 14, 2011
Address
Unit 25a Regent Studios 8 Andrews Road London E8 4QN
Location
London

The Transition Gallery Prize is a contemporary art award set up in 2009. A solo exhibition at the gallery, with support and advice, is awarded to a Chelsea BA graduate for outstanding work and Transition is pleased to announce that this year’s recipient is Sophie Percival. Percival begins with a preoccupation with an encountered environment, which can vary from a computer game, a drained swimming pool, awkward hairdressing salon or bizarre bathroom showroom, as she explores what it is that makes this place feel significant. Working in a variety of media, Percival explores the contradictions inherent in translating fantasy, virtual or imaginary spaces to reality. Her particular interest lies in how we socially interact as consumers and how our desires are affected by media and advertising.