The immediate context to this picture is not available as memory, but as learned information, put together from reliable and unreliable sources. ‘The (old, analogue) photograph doesn’t lie’… It doesn’t say much either. It can’t tell me who took the picture, what time of year it was, where I was, or why I was there. It didn’t tell me that I had no father, because he’d been killed in an accident at work just before I was born. That my mother must have been struggling desperately to come to terms with that, and to keep things together for six of us – I had four brothers and sisters. That’s the learned context that replaces memory and becomes part of Self. As Barthes observed, an old photograph simply tells us ‘that was so’, and we have to do all the rest.