Hilary Williams talks to four artists about how they have developed specific products. She learns about their initial motivation and inspiration, how they developed their ideas into production and what marketing strategies they employed for these particular products.
The Contemporary Art Society (CAS) supports the museum collection of contemporary art. Hugh Adams investigates the society’s aims and activities and offers advice on making an approach to CAS.
Lucy Wilson explores the development and expansion of Hidden Art, an initiative set-up by Dieneke Ferguson to promote the work of designer-makers in Hackney.
Marice Cumber introduces key marketing concepts for artists and offers advice to help target your marketing effectively.
Brigid Howarth investigates the multifaceted business of buying and selling in the corporate art market.
Glass artist Jonathan Andersson discusses the benefits of breaking into the American art and craft fair circuit.
Tim Birch samples some of the websites selling art online.
